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Corporate Social Responsibility (CSR)
CSR is a trend altering the orientation of companies from short-term to long-term objectives and giving priority to optimum instead of maximum profit. Corporate behaviour in line with CSR is, in fact, a long-term investment into company's comprehensive growth. The concept is based on principles of charitable and volunteer work and partnership. Companies and representatives from various social fields are cooperating with one another to fight the current imperfections existing in the society. Socially responsible corporate behaviour leads to not only higher loyalty of its employees but also to enforced brand value, goodwill, good relations in a given region and last but not least great potential when addressing possible worst-case scenarios.
Issues identification within industry & prioritization
Evolvement monitoring & preparation of action plan
Action to influence issue & crisis response - Evaluation of result & follow-up issues
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